South Korean singer, songwriter, and actress Lee Ji-eun (이지은) performs on the sweeter side of the K-pop spectrum, often focused on ballads and light pop. Choosing the stage name IU -- derived from "I" and "you" to symbolize unity -- Lee began her journey in the entertainment industry at a very young age, enrolling in acting classes while still in elementary school. By middle school, she developed a love for singing and trained with Good Entertainment (Shinhwa) before signing with LOEN Entertainment in 2007. With a girl-next-door image, Lee made her 2008 debut with the Lost & Found EP, which featured the single "Lost Child." The following year, Lee issued her first full-length, Growing Up, which featured the dance-oriented single "Boo." Months later, the EP IU...IM arrived, including the effervescent singles "Love Attack" and "Marshmallow."

It wasn't until the end of 2010, with her third EP, Real, that the singer experienced her commercial breakthrough. Her highest-charting effort to date, Real debuted a more mature sound for the singer. Featuring the "Good Day" single, it was quickly followed by the three-song expansion single Real+. Her sophomore set, Last Fantasy, was issued in 2011. Her highest-selling album, it was also her first chart-topper in Korea, and the track "You and I" spent five weeks atop the Billboard K-Pop Hot 100. Eventually, Last Fantasy would win Record of the Year at the Seoul Music Awards and become the 15th best-selling Korean album of the year. Following the success of Fantasy, Lee inked a deal with EMI Music Japan, which broke her into the Japanese market in 2013 with the Can You Hear Me? EP, which was her first Japanese-language effort. Recorded in Japan, Korea, China, and the United States, the five-song collection also featured production by Jimmy Jam and Terry Lewis. That same year, Lee released her third LP, Modern Times, which continued her sonic maturity with hints of jazz and bossa nova.

In 2014, her sixth EP, A Flower Bookmark, was released. The collection comprised covers of popular Korean pop songs from the '80s and '90s, like Kim Wan-sun's 1990 song "Pierrot Smiles at Us" and Jo Deok-bae's 1985 "My Old Story." That summer, Lee made her first American concert appearance at KCON in Los Angeles. By 2015, Lee made her debut as sole lyricist and producer on her seventh EP, Chat-Shire, which peaked at number four on the Billboard World Albums chart. As her acting roles continued to maintain her visibility throughout East Asia, Lee issued her fourth LP, Palette, in 2017. Debuting atop the Korean Gaon chart and the Billboard World Albums chart, Palette featured Big Bang's G-Dragon on the title track.